Great Lakes Reptiles
For this project, I was tasked with re-designing a Visual Identity and Website for a local business. I chose a company called Great Lakes Reptiles, which is an exotic pet and supply store located in Roseville Michigan. They sell a variety of animals and popular enclosure set ups to meet any reptile lover’s needs. While the website isn’t an e-commerce site, it does provide information on products and animals available at the store. Great Lakes reptiles is a staple in the community and is loved by many local animal lovers.
Paired with a natural color pallet, the logo and typography create a more well-rounded Visual Identity that can be used to build a variety of different deliverables for the company. This identity was easily translated to the website design for both mobile and desktop platforms.
